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8. SEGMENT REPORTING (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Sales, net	$ 4,741,711	$ 4,244,519	$ 13,564,508	$ 12,878,174
Cost of Sales	1,700,460	1,608,568	4,999,908	5,178,536
Gross Margin	3,041,251	2,635,951	8,564,600	7,699,638
Selling Expenses	1,169,765	1,166,705	3,521,452	3,396,553
Contribution Margin	$ 1,871,486	$ 1,469,246	$ 5,043,148	$ 4,303,085
Percent of Sales	100.00%	100.00%	100.00%	100.00%
Direct Sales
Sales, net	$ 2,052,390	$ 1,767,638	$ 5,019,220	$ 5,150,223
Cost of Sales	633,116	541,918	1,328,828	1,556,335
Gross Margin	1,419,274	1,225,720	3,690,392	3,593,888
Selling Expenses	808,761	797,073	2,332,103	2,225,678
Contribution Margin	$ 610,513	$ 428,647	$ 1,358,289	$ 1,368,210
Percent of Sales	43.30%	41.60%	37.00%	40.00%
Distributor Sales
Sales, net	$ 2,689,321	$ 2,476,881	$ 8,545,288	$ 7,727,951
Cost of Sales	1,067,344	1,066,650	3,671,080	3,622,201
Gross Margin	1,621,977	1,410,231	4,874,208	4,105,750
Selling Expenses	361,004	369,632	1,189,349	1,170,875
Contribution Margin	$ 1,260,973	$ 1,040,599	$ 3,684,859	$ 2,934,875
Percent of Sales	56.70%	58.40%	63.00%	60.00%

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