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8. SEGMENT REPORTING (Tables)

6 Months Ended

Jun. 30, 2018

Segment Reporting Tables

SEGMENT REPORTING

		Three Months Ended June 30,
		Direct Sales								Distributor Sales								Total
		2018				2017				2018				2017				2018				2017
Sales, net		$	2,353,487			$	1,995,008			$	3,467,805			$	3,318,776			$	5,821,292			$	5,313,784
Cost of Sales			650,359				589,575				1,448,827				1,535,275				2,099,186				2,124,850
Gross Margin			1,703,128				1,405,433				2,018,978				1,783,501				3,722,106				3,188,934
Selling Expenses			1,030,106				862,458				545,403				452,301				1,575,509				1,314,759
Contribution Margin		$	673,022			$	542,975			$	1,473,575			$	1,331,200			$	2,146,597			$	1,874,175
Percent of Sales			40.4	%			37.5	%			59.6	%			62.5	%			100.0	%			100.0	%

		Six Months Ended June 30,
		Direct Sales								Distributor Sales								Total
		2018				2017				2018				2017				2018				2017
Sales, net		$	3,903,643			$	3,484,127			$	6,450,268			$	6,280,202			$	10,353,911			$	9,764,329
Cost of Sales			1,038,543				954,186				2,703,018				2,878,344				3,741,561				3,832,530
Gross Margin			2,865,100				2,529,941				3,747,250				3,401,858				6,612,350				5,931,799
Selling Expenses			2,016,858				1,719,463				995,706				927,783				3,012,564				2,647,246
Contribution Margin		$	848,242			$	810,478			$	2,751,544			$	2,474,075			$	3,599,786			$	3,284,553
Percent of Sales			37.7	%			35.7	%			62.3	%			64.3	%			100.0	%			100.0	%

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- Definition

Tabular disclosure of the extent of the entity's reliance on its major customers, if revenues from transactions with a single external customer amount to 10 percent or more of entity revenues, including the disclosure of that fact, the total amount of revenues from each such customer, and the identity of the reportable segment or segments reporting the revenues. The entity need not disclose the identity of a major customer or the amount of revenues that each segment reports from that customer. For these purposes, a group of companies known to the entity to be under common control is considered a single customer, and the federal government, a state government, a local government such as a county or municipality, or a foreign government is each considered a single customer.

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