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8. SEGMENT REPORTING (Tables)

9 Months Ended

Sep. 30, 2018

Segment Reporting

SEGMENT REPORTING

		Three Months Ended September 30,
		Direct Sales								Distributor Sales								Total
		2018				2017				2018				2017				2018				2017
Sales, net		$	2,333,721			$	2,263,453			$	3,127,318			$	2,880,135			$	5,461,039			$	5,143,588
Cost of Sales			542,154				555,817				1,376,714				1,206,397				1,918,868				1,762,214
Gross Margin			1,791,567				1,707,636				1,750,604				1,783,501				3,542,171				3,381,374
Selling Expenses			1,073,089				1,022,807				554,408				423,433				1,627,497				1,446,240
Contribution Margin		$	718,478			$	684,829			$	1,196,196			$	1,331,200			$	1,914,674			$	1,935,134
Percent of Sales			42.7	%			44.0	%			57.3	%			56.0	%			100.0	%			100.0	%

		Nine Months Ended September 30,
		Direct Sales								Distributor Sales								Total
		2018				2017				2018				2017				2018				2017
Sales, net		$	6,237,364			$	5,747,579			$	9,577,586			$	9,160,338			$	15,814,950			$	14,907,917
Cost of Sales			1,580,697				1,510,003				4,079,732				4,084,741				5,660,429				5,594,744
Gross Margin			4,656,667				4,237,576				5,497,854				5,075,597				10,154,521				9,313,173
Selling Expenses			3,089,948				2,742,294				1,550,114				1,351,216				4,640,062				4,093,510
Contribution Margin		$	1,566,719			$	1,495,282			$	3,947,740			$	3,724,381			$	5,514,459			$	5,219,663
Percent of Sales			39.4	%			38.6	%			60.6	%			61.4	%			100.0	%			100.0	%

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- Definition

Tabular disclosure of the extent of the entity's reliance on its major customers, if revenues from transactions with a single external customer amount to 10 percent or more of entity revenues, including the disclosure of that fact, the total amount of revenues from each such customer, and the identity of the reportable segment or segments reporting the revenues. The entity need not disclose the identity of a major customer or the amount of revenues that each segment reports from that customer. For these purposes, a group of companies known to the entity to be under common control is considered a single customer, and the federal government, a state government, a local government such as a county or municipality, or a foreign government is each considered a single customer.

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