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15. SEGMENT REPORTING (Tables)

12 Months Ended

Dec. 31, 2018

Segment Reporting [Abstract]

Segment reporting

		Twelve Months Ended December 31,
		Direct Sales								Distributor Sales								Total
		2018				2017				2018				2017				2018				2017
Sales, net		$	9,115,074			$	8,340,366			$	13,964,665			$	12,513,161			$	23,079,739			$	20,853,527
Cost of Sales			2,430,148				2,237,599				5,868,092				5,734,077				8,298,240				7,971,676
Gross Margin			6,684,926				6,102,767				8,096,573				6,779,084				14,781,499				12,881,851
Selling Expenses			4,255,324				3,854,772				2,134,665				1,805,840				6,389,989				5,660,612
Contribution Margin		$	2,429,602			$	2,247,995			$	5,961,908			$	4,973,244			$	8,391,510			$	7,221,239
Percent of Sales		39.5%				40.0%				60.5%				60.0%				100.0%				100.0%

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- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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