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7. SEGMENT REPORTING (Tables)

3 Months Ended

Mar. 31, 2019

Segment Reporting [Abstract]

Segment reporting

		Three Months Ended March 31,
		Direct Sales								Distributor Sales								Total
		2019				2018				2019				2018				2019				2018
Sales, net		$	1,720,177			$	1,550,155			$	3,278,609			$	2,982,464			$	4,998,786			$	4,532,619
Cost of Sales			343,439				388,184				1,374,711				1,254,191				1,718,150				1,642,375
Gross Margin			1,376,738				1,161,971				1,903,898				1,728,273				3,280,636				2,890,244
Selling Expenses			1,074,371				986,752				552,668				450,303				1,627,039				1,437,055
Contribution Margin		$	302,367			$	175,219			$	1,351,230			$	1,277,970			$	1,653,597			$	1,453,189
Percent of Sales			34.4	%			34.2	%			65.6	%			65.8	%			100.0	%			100.0	%

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- Definition

Tabular disclosure of the extent of the entity's reliance on its major customers, if revenues from transactions with a single external customer amount to 10 percent or more of entity revenues, including the disclosure of that fact, the total amount of revenues from each such customer, and the identity of the reportable segment or segments reporting the revenues. The entity need not disclose the identity of a major customer or the amount of revenues that each segment reports from that customer. For these purposes, a group of companies known to the entity to be under common control is considered a single customer, and the federal government, a state government, a local government such as a county or municipality, or a foreign government is each considered a single customer.

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No definition available.

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