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7. SEGMENT REPORTING (Tables)

9 Months Ended

Sep. 30, 2019

Segment Reporting [Abstract]

Segment reporting

		Three Months Ended September 30,
		Direct Sales								Distributor Sales								Total
		2019				2018				2019				2018				2019				2018
Sales, net		$	2,383,256			$	2,333,721			$	4,375,111			$	3,127,318			$	6,758,367			$	5,461,039
Cost of Sales			703,331				542,154				1,991,014				1,376,714				2,694,345				1,918,868
Gross Margin			1,679,925				1,791,567				2,384,097				1,750,604				4,064,022				3,542,171
Selling Expenses			1,175,802				1,073,089				545,617				554,408				1,721,419				1,627,497
Contribution Margin		$	504,123			$	718,478			$	1,838,480			$	1,196,196			$	2,342,603			$	1,914,674
Percent of Sales			35.3%				42.7%				64.7%				57.3%				100.0%				100.0%

		Nine Months Ended September 30,
		Direct Sales								Distributor Sales								Total
		2019				2018				2019				2018				2019				2018
Sales, net		$	6,458,908			$	6,237,364			$	11,089,082			$	9,577,586			$	17,547,990			$	15,814,950
Cost of Sales			1,735,974				1,580,697				4,969,000				4,079,732				6,704,974				5,660,429
Gross Margin			4,722,934				4,656,667				6,120,082				5,497,854				10,843,016				10,154,521
Selling Expenses			3,406,569				3,089,948				1,676,676				1,550,114				5,083,245				4,640,062
Contribution Margin		$	1,316,365			$	1,566,719			$	4,443,406			$	3,947,740			$	5,759,771			$	5,514,459
Percent of Sales			36.8%				39.4%				63.2%				60.6%				100.0%				100.0%

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- Definition

Tabular disclosure of the extent of the entity's reliance on its major customers, if revenues from transactions with a single external customer amount to 10 percent or more of entity revenues, including the disclosure of that fact, the total amount of revenues from each such customer, and the identity of the reportable segment or segments reporting the revenues. The entity need not disclose the identity of a major customer or the amount of revenues that each segment reports from that customer. For these purposes, a group of companies known to the entity to be under common control is considered a single customer, and the federal government, a state government, a local government such as a county or municipality, or a foreign government is each considered a single customer.

+ References

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- References

No definition available.

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