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15. SEGMENT REPORTING (Tables)

12 Months Ended

Dec. 31, 2019

Segment Reporting [Abstract]

Segment reporting

		Twelve Months Ended December 31,
		Direct Sales								Distributor Sales								Total
		2019				2018				2019				2018				2019				2018
Sales, net		$	9,463,481			$	9,115,074			$	15,285,782			$	13,964,665			$	24,749,263			$	23,079,739
Cost of Sales			2,521,094				2,430,148				6,933,587				5,868,092				9,454,681				8,298,240
Gross Margin			6,942,387				6,684,926				8,352,195				8,096,573				15,294,582				14,781,499
Selling Expenses			4,659,543				4,255,324				2,201,091				2,134,665				6,860,634				6,389,989
Contribution Margin		$	2,282,844			$	2,429,602			$	6,151,104			$	5,961,908			$	8,433,948			$	8,391,510
Percent of Sales, net			38.2	%			39.5	%			61.8	%			60.5	%			100.0	%			100.0	%

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- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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