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6. SEGMENT REPORTING (Tables)

3 Months Ended

Mar. 31, 2020

Segment Reporting [Abstract]

Segment reporting

		Three Months Ended March 31,
		Direct Sales								Distributor Sales								Total
		2020				2019				2020				2019				2020				2019
Sales, net		$	1,952,312			$	1,720,177			$	4,569,583			$	3,278,609			$	6,521,895			$	4,998,786
Cost of Sales			477,632				343,439				2,132,221				1,374,711				2,609,853				1,718,150
Gross Margin			1,474,680				1,376,738				2,437,362				1,903,898				3,912,042				3,280,636
Selling Expenses			1,130,547				1,074,371				486,396				552,668				1,616,943				1,627,039
Contribution Margin		$	344,133			$	302,367			$	1,950,966			$	1,351,230			$	2,295,099			$	1,653,597
Percent of Sales			29.9	%			34.4	%			70.1	%			65.6	%			100.0	%			100.0	%

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- Definition

Tabular disclosure of the extent of the entity's reliance on its major customers, if revenues from transactions with a single external customer amount to 10 percent or more of entity revenues, including the disclosure of that fact, the total amount of revenues from each such customer, and the identity of the reportable segment or segments reporting the revenues. The entity need not disclose the identity of a major customer or the amount of revenues that each segment reports from that customer. For these purposes, a group of companies known to the entity to be under common control is considered a single customer, and the federal government, a state government, a local government such as a county or municipality, or a foreign government is each considered a single customer.

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- References

No definition available.

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