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6. SEGMENT REPORTING (Details) - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Sales, net	$ 6,521,895	$ 4,998,786
Cost of sales	2,609,853	1,718,150
Gross margin	3,912,042	3,280,636
Selling expenses	1,616,943	1,627,039
Contribution margin	$ 2,295,099	$ 1,653,597
Percent of sales	100.00%	100.00%
Direct Sales
Sales, net	$ 1,952,312	$ 1,720,177
Cost of sales	477,632	343,439
Gross margin	1,474,680	1,376,738
Selling expenses	1,130,547	1,074,371
Contribution margin	$ 344,133	$ 302,367
Percent of sales	29.90%	34.40%
Distributor Sales
Sales, net	$ 4,569,583	$ 3,278,609
Cost of sales	2,132,221	1,374,711
Gross margin	2,437,362	1,903,898
Selling expenses	486,396	552,668
Contribution margin	$ 1,950,966	$ 1,351,230
Percent of sales	70.10%	65.60%

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