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6. SEGMENT REPORTING (Tables)

6 Months Ended

Jun. 30, 2020

Segment Reporting [Abstract]

Segment reporting

		Three Months Ended June 30,
		Direct Sales								Distributor Sales								Total
		2020				2019				2020				2019				2020				2019
Sales, net		$	2,202,642			$	2,359,444			$	3,366,012			$	3,431,393			$	5,568,654			$	5,790,837
Cost of Sales			489,596				689,204				1,577,526				1,603,275				2,067,122				2,292,479
Gross Margin			1,713,046				1,670,240				1,788,486				1,828,118				3,501,532				3,498,358
Selling Expenses			1,166,551				1,156,397				333,850				578,391				1,500,401				1,734,788
Contribution Margin		$	546,495			$	513,843			$	1,454,636			$	1,249,727			$	2,001,131			$	1,763,570
Percent of Sales			39.6	%			40.7	%			60.4	%			59.3	%			100.0	%			100.0	%
		Six Months Ended June 30,
		Direct Sales								Distributor Sales								Total
		2020				2019				2020				2019				2020				2019
Sales, net		$	4,154,953			$	4,079,621			$	7,935,596			$	6,710,002			$	12,090,549			$	10,789,623
Cost of Sales			967,228				1,032,643				3,709,747				2,977,986				4,676,975				4,010,629
Gross Margin			3,187,725				3,046,978				4,225,849				3,732,016				7,413,574				6,778,994
Selling Expenses			2,297,098				2,230,768				820,246				1,131,059				3,117,344				3,361,827
Contribution Margin		$	890,627			$	816,210			$	3,405,603			$	2,600,957			$	4,296,230			$	3,417,167
Percent of Sales			34.4	%			37.8	%			65.6	%			62.2	%			100.0	%			100.0	%

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- Definition

Tabular disclosure of the extent of the entity's reliance on its major customers, if revenues from transactions with a single external customer amount to 10 percent or more of entity revenues, including the disclosure of that fact, the total amount of revenues from each such customer, and the identity of the reportable segment or segments reporting the revenues. The entity need not disclose the identity of a major customer or the amount of revenues that each segment reports from that customer. For these purposes, a group of companies known to the entity to be under common control is considered a single customer, and the federal government, a state government, a local government such as a county or municipality, or a foreign government is each considered a single customer.

+ References

No definition available.

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- References

No definition available.

+ Details

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