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15. SEGMENT REPORTING (Tables)

12 Months Ended

Dec. 31, 2020

Segment Reporting [Abstract]

Segment reporting

		Twelve Months Ended December 31,
		Direct Sales								Distributor Sales								Total
		2020				2019				2020				2019				2020				2019
Sales, net		$	10,533,070			$	9,463,481			$	16,781,782			$	15,285,782			$	27,314,852			$	24,749,263
Cost of Sales			2,646,706				2,521,094				7,938,370				6,933,587				10,585,076				9,454,681
Gross Margin			7,886,364				6,942,387				8,843,412				8,352,195				16,729,776				15,294,582
Selling Expenses			5,180,431				4,659,543				1,713,370				2,201,091				6,893,801				6,860,634
Contribution Margin		$	2,705,933			$	2,282,844			$	7,130,042			$	6,151,104			$	9,835,975			$	8,433,948
Percent of Sales, net			38.6	%			38.2	%			61.4	%			61.8	%			100.0	%			100.0	%

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- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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