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15. SEGMENT REPORTING (Details) - USD ($)	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019
Sales, net	$ 27,314,852	$ 24,749,263
Cost of sales	10,585,076	9,454,681
Gross margin	16,729,776	15,294,582
Selling expenses	6,893,801	6,860,634
Contribution margin	$ 9,835,975	$ 8,433,948
Percentage of sales	100.00%	100.00%
Direct Sales
Sales, net	$ 10,533,070	$ 9,463,481
Cost of sales	2,646,706	2,521,094
Gross margin	7,886,364	6,942,387
Selling expenses	5,180,431	4,659,543
Contribution margin	$ 2,705,933	$ 2,282,844
Percentage of sales	38.60%	38.20%
Distributor Sales
Sales, net	$ 16,781,782	$ 15,285,782
Cost of sales	7,938,370	6,933,587
Gross margin	8,843,412	8,352,195
Selling expenses	1,713,370	2,201,091
Contribution margin	$ 7,130,042	$ 6,151,104
Percentage of sales	61.40%	61.80%

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