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SEGMENT REPORTING (Details) - USD ($)
 3 Months Ended 6 Months Ended
Jun. 30, 2021
Jun. 30, 2020
Jun. 30, 2021
Jun. 30, 2020
Segment Reporting Information [Line Items]        
Sales, net $ 8,949,951 $ 5,568,654 $ 14,715,289 $ 12,090,549
Cost of sales 3,810,228 2,067,122 6,081,999 4,676,975
Gross margin 5,139,723 3,501,532 8,633,290 7,413,574
Selling expenses 2,235,124 1,613,998 4,351,789 3,362,038
General and administration 1,367,005 941,960 2,567,898 2,023,424
Income from operations 1,537,594 945,574 1,713,603 2,028,112
Direct Sales [Member]        
Segment Reporting Information [Line Items]        
Sales, net 3,149,624 2,202,642 5,455,807 4,154,953
Cost of sales 850,949 489,596 1,388,680 967,228
Gross margin 2,298,675 1,713,046 4,067,127 3,187,725
Selling expenses 1,591,640 1,166,550 3,082,383 2,297,098
Contribution margin $ 707,035 $ 546,496 $ 984,744 $ 890,627
Percent of sales 35.20% 39.60% 37.10% 34.40%
Distributor Sales [Member]        
Segment Reporting Information [Line Items]        
Sales, net $ 5,800,327 $ 3,366,012 $ 9,259,482 $ 7,935,596
Cost of sales 2,959,279 1,577,526 4,693,319 3,709,747
Gross margin 2,841,048 1,788,486 4,566,163 4,225,849
Selling expenses 454,244 333,850 924,725 820,246
Contribution margin $ 2,386,804 $ 1,454,636 $ 3,641,438 $ 3,405,603
Percent of sales 64.80% 60.40% 62.90% 65.60%
Unallocated [Member]        
Segment Reporting Information [Line Items]        
Sales, net
Cost of sales
Gross margin
Selling expenses 189,240 113,598 344,681 244,694
General and administration $ 1,367,005 $ 941,960 $ 2,567,898 $ 2,023,424