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SEGMENT REPORTING (Tables) | 12 Months Ended
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Dec. 31, 2022
Segment Reporting [Abstract] |
Schedule of Segment reporting | The following table outlines the sales, cost of sales, gross margin, directly attributable selling expenses, and contribution margin of the segments for the years ended December 31, 2022 and 2021. Sales figures are net of related excise taxes. Schedule of Segment reporting
SEGMENT REPORTING |
|  | Twelve Months Ended December 31, |
|  | Direct Sales |  |  | Distributor Sales |  |  | Unallocated |  |  | Total |
|  | 2022 |  |  | 2021 |  |  | 2022 |  |  | 2021 |  |  | 2022 |  |  | 2021 |  |  | 2022 |  |  | 2021 |
Sales, net |  | $ | 15,732,142 |  |  | $ | 13,272,659 |  |  | $ | 18,201,939 |  |  | $ | 18,514,205 |  |  | $ | - |  |  | $ | - |  |  | $ | 33,934,081 |  |  | $ | 31,786,864 |
Cost of sales |  |  | 4,710,457 |  |  |  | 3,470,963 |  |  |  | 10,409,528 |  |  |  | 9,650,228 |  |  |  | - |  |  |  | - |  |  |  | 15,119,985 |  |  |  | 13,121,191 |
Gross margin |  |  | 11,021,685 |  |  |  | 9,801,696 |  |  |  | 7,792,411 |  |  |  | 8,863,977 |  |  |  | - |  |  |  | - |  |  |  | 18,814,096 |  |  |  | 18,665,673 |
Selling expenses |  |  | 10,690,806 |  |  |  | 6,929,882 |  |  |  | 2,020,713 |  |  |  | 1,914,207 |  |  |  | 928,771 |  |  |  | 759,634 |  |  |  | 13,640,290 |  |  |  | 9,603,723 |
Contribution margin |  | $ | 330,879 |  |  | $ | 2,871,814 |  |  | $ | 5,771,698 |  |  | $ | 6,949,770 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Percent of sales |  |  | 46.4 | % |  |  | 41.8 | % |  |  | 53.6 | % |  |  | 58.2 | % |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
General and administrative expenses |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 5,720,224 |  |  |  | 5,371,931 |  |  |  | 5,720,224 |  |  |  | 5,371,931 |
Income (loss) from operations |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ | (546,418 | ) |  | $ | 3,690,019 |

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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8736-108599 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8813-108599 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI https://asc.fasb.org/extlink&oid=121556970&loc=d3e13816-109267 Reference 4: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8906-108599 + Details
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