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SEGMENT REPORTING (Tables)

12 Months Ended

Dec. 31, 2022

Segment Reporting [Abstract]

Schedule of Segment reporting

The following table outlines the sales, cost of sales, gross margin, directly attributable selling expenses, and contribution margin of the segments for the years ended December 31, 2022 and 2021. Sales figures are net of related excise taxes.

Schedule of Segment reporting

SEGMENT REPORTING

		Twelve Months Ended December 31,
		Direct Sales								Distributor Sales								Unallocated								Total
		2022				2021				2022				2021				2022				2021				2022				2021
Sales, net		$	15,732,142			$	13,272,659			$	18,201,939			$	18,514,205			$	-			$	-			$	33,934,081			$	31,786,864
Cost of sales			4,710,457				3,470,963				10,409,528				9,650,228				-				-				15,119,985				13,121,191
Gross margin			11,021,685				9,801,696				7,792,411				8,863,977				-				-				18,814,096				18,665,673
Selling expenses			10,690,806				6,929,882				2,020,713				1,914,207				928,771				759,634				13,640,290				9,603,723
Contribution margin		$	330,879			$	2,871,814			$	5,771,698			$	6,949,770
Percent of sales			46.4	%			41.8	%			53.6	%			58.2	%
General and administrative expenses																			5,720,224				5,371,931				5,720,224				5,371,931
Income (loss) from operations																										$	(546,418	)		$	3,690,019

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- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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