XML 63 R52.htm IDEA: XBRL DOCUMENT v3.23.1
SEGMENT REPORTING (Details) - USD ($)
 12 Months Ended
Dec. 31, 2022
Dec. 31, 2021
Segment Reporting Information [Line Items]    
Sales, net $ 33,934,081 $ 31,786,864
Cost of sales 15,119,985 13,121,191
Gross margin 18,814,096 18,665,673
Selling expenses 13,640,290 9,603,723
General and administrative expenses 5,720,224 5,371,931
Income (loss) from operations (546,418) 3,690,019
Direct Sales [Member]    
Segment Reporting Information [Line Items]    
Sales, net 15,732,142 13,272,659
Cost of sales 4,710,457 3,470,963
Gross margin 11,021,685 9,801,696
Selling expenses 10,690,806 6,929,882
Contribution margin $ 330,879 $ 2,871,814
Percent of sales 46.40% 41.80%
Distributor Sales [Member]    
Segment Reporting Information [Line Items]    
Sales, net $ 18,201,939 $ 18,514,205
Cost of sales 10,409,528 9,650,228
Gross margin 7,792,411 8,863,977
Selling expenses 2,020,713 1,914,207
Contribution margin $ 5,771,698 $ 6,949,770
Percent of sales 53.60% 58.20%
Unallocated [Member]    
Segment Reporting Information [Line Items]    
Sales, net
Cost of sales
Gross margin
Selling expenses 928,771 759,634
General and administrative expenses $ 5,720,224 $ 5,371,931