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SEGMENT REPORTING (Tables)

3 Months Ended

Mar. 31, 2023

Segment Reporting [Abstract]

Schedule of Segment reporting

The following table outlines the sales, cost of sales, gross margin, directly attributable selling expenses, and contribution margin of the segments for the three month periods ending March 31, 2023 and 2022. Sales figures are net of related excise taxes.

Schedule of Segment reporting

		Three Months Ended March 31,
		Direct Sales								Distributor Sales								Unallocated								Total
		2023				2022				2023				2022				2023				2022				2023				2022
Sales, net		$	4,071,649			$	2,957,308			$	4,237,291			$	3,285,010			$	—			$	—			$	8,308,940			$	6,242,318
Cost of Sales			1,289,933				748,292				2,540,544				1,773,997				—				—				3,830,477				2,522,289
Gross Profit			2,781,716				2,209,016				1,696,747				1,511,013				—				—				4,478,463				3,720,029
Selling and Marketing Expenses			3,214,501				1,852,044				531,741				478,505				237,338				147,178				3,983,580				2,477,727
Contribution Margin		$	(432,785	)		$	356,972			$	1,165,006			$	1,032,508
Percent of Sales			49.0%				47.4%				51.0%				52.6%
General and Administration Expenses																			1,469,833				1,378,534				1,469,833				1,378,534
Loss from Operations																										$	(974,950	)		$	(136,232	)

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- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 350
-SubTopic 20
-Section 50
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-Publisher FASB
-URI https://asc.fasb.org//1943274/2147482573/350-20-50-1

Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
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-Section 50
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-Publisher FASB
-URI https://asc.fasb.org//1943274/2147482810/280-10-50-25

Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
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Reference 4: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147482810/280-10-50-30

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- References

No definition available.

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