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SEGMENT REPORTING (Tables)

6 Months Ended

Jun. 30, 2023

Segment Reporting [Abstract]

Schedule of Segment reporting

The following table outlines the sales, cost of sales, gross profit, directly attributable selling expenses, and contribution margin of the segments for the three and six month periods ending June 30, 2023 and 2022. Sales figures are net of related excise taxes.

Schedule of Segment reporting

		Three Months Ended June 30,
		Direct Sales								Distributor Sales								Unallocated								Total
		2023				2022				2023				2022				2023				2022				2023				2022
Sales, net		$	5,517,998			$	3,830,195			$	5,208,245			$	4,870,666			$	-			$	-			$	10,726,243			$	8,700,861
Cost of sales			1,587,834				1,080,634				2,887,831				2,792,970				-				-				4,475,665				3,873,604
Gross profit			3,930,164				2,749,561				2,320,414				2,077,696				-				-				6,250,578				4,827,257
Selling expenses			3,563,771				2,308,270				538,762				484,445				247,510				226,898				4,350,043				3,019,613
Contribution margin		$	366,393			$	441,291			$	1,781,652			$	1,593,251
Percent of total sales			51.4	%			44.0	%			48.6	%			56.0	%
General and administration expenses																			1,591,696				1,363,201				1,591,696				1,363,201
Income from operations																										$	308,839			$	444,443

		Six Months Ended June 30,
		Direct Sales								Distributor Sales								Unallocated								Total
		2023				2022				2023				2022				2023				2022				2023				2022
Sales, net		$	9,589,646			$	6,787,502			$	9,445,537			$	8,155,677			$	-			$	-			$	19,035,183			$	14,943,179
Cost of sales			2,877,767				1,828,926				5,428,375				4,566,967				-				-				8,306,142				6,395,893
Gross profit			6,711,879				4,958,576				4,017,162				3,588,710				-				-				10,729,041				8,547,286
Selling expenses			6,778,273				4,100,561				1,070,503				962,950				484,847				433,829				8,333,623				5,497,340
Contribution margin (deficit)		$	(66,394	)		$	858,015			$	2,946,659			$	2,625,760
Percent of total sales			50.4	%			45.4	%			49.6	%			54.6	%
General and administration expenses																			3,061,529				2,741,735				3,061,529				2,741,735
Income (loss) from operations																										$	(666,111	)		$	308,211

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- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 350
-SubTopic 20
-Section 50
-Paragraph 1
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147482573/350-20-50-1

Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 25
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147482810/280-10-50-25

Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 22
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147482810/280-10-50-22

Reference 4: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147482810/280-10-50-30

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- References

No definition available.

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