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SEGMENT REPORTING (Details) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2023
Jun. 30, 2022
Jun. 30, 2023
Jun. 30, 2022
Segment Reporting Information [Line Items]        
Sales, net $ 10,726,243 $ 8,700,861 $ 19,035,183 $ 14,943,179
Cost of sales 4,475,665 3,873,604 8,306,142 6,395,893
Gross profit 6,250,578 4,827,257 10,729,041 8,547,286
Selling expenses 4,350,043 3,019,613 8,333,623 5,497,340
General and administration expenses 1,591,696 1,363,201 3,061,529 2,741,735
Income (loss) from operations 308,839 444,443 (666,111) 308,211
Direct Sales [Member]        
Segment Reporting Information [Line Items]        
Sales, net 5,517,998 3,830,195 9,589,646 6,787,502
Cost of sales 1,587,834 1,080,634 2,877,767 1,828,926
Gross profit 3,930,164 2,749,561 6,711,879 4,958,576
Selling expenses 3,563,771 2,308,270 6,778,273 4,100,561
Contribution margin (deficit) $ 366,393 $ 441,291 $ (66,394) $ 858,015
Percent of total sales 51.40% 44.00% 50.40% 45.40%
Distributor Sales [Member]        
Segment Reporting Information [Line Items]        
Sales, net $ 5,208,245 $ 4,870,666 $ 9,445,537 $ 8,155,677
Cost of sales 2,887,831 2,792,970 5,428,375 4,566,967
Gross profit 2,320,414 2,077,696 4,017,162 3,588,710
Selling expenses 538,762 484,445 1,070,503 962,950
Contribution margin (deficit) $ 1,781,652 $ 1,593,251 $ 2,946,659 $ 2,625,760
Percent of total sales 48.60% 56.00% 49.60% 54.60%
Unallocated [Member]        
Segment Reporting Information [Line Items]        
Sales, net
Cost of sales
Gross profit
Selling expenses 247,510 226,898 484,847 433,829
General and administration expenses $ 1,591,696 $ 1,363,201 $ 3,061,529 $ 2,741,735