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SEGMENT REPORTING (Tables)

9 Months Ended

Sep. 30, 2023

Segment Reporting [Abstract]

Schedule of Segment reporting

The following table outlines the sales, cost of sales, gross profit, directly attributable selling expenses, and contribution margin of the segments for the three and nine month periods ended September 30, 2023 and 2022. Sales figures are net of related excise taxes.

Schedule of Segment reporting

		Three Months Ended September 30,
		Direct Sales								Distributor Sales								Unallocated								Total
		2023				2022				2023				2022				2023				2022				2023				2022
Sales, net		$	4,774,942			$	3,442,482			$	4,573,124			$	4,160,396			$	-			$	-			$	9,348,066			$	7,602,878
Cost of sales			1,498,980				1,229,312				2,164,508				2,479,383				-				-				3,663,488				3,708,695
Gross profit			3,275,962				2,213,170				2,408,616				1,681,013				-				-				5,684,578				3,894,183
Selling expenses			3,531,564				3,018,532				586,765				500,653			$	233,550			$	255,310				4,351,879				3,774,495
Contribution margin (deficit)		$	(255,602	)		$	(805,362	)		$	1,821,851			$	1,180,360
Percent of total sales			51.1	%			45.3	%			48.9	%			54.7	%
General and administration expenses																		$	1,615,467			$	1,345,723				1,615,467				1,345,723
Loss from operations																										$	(282,768	)		$	(1,226,035	)

		Nine Months Ended September 30,
		Direct Sales								Distributor Sales								Unallocated								Total
		2023				2022				2023				2022				2023				2022				2023				2022
Sales, net		$	14,364,588			$	10,229,985			$	14,018,661			$	12,316,072			$	-			$	-			$	28,383,249			$	22,546,057
Cost of sales			4,376,747				3,058,239				7,592,883				7,046,349				-				-				11,969,630				10,104,588
Gross profit			9,987,841				7,171,746				6,425,778				5,269,723				-				-				16,413,619				12,441,469
Selling expenses			10,309,836				7,119,093				1,657,268				1,463,604			$	718,398			$	689,138				12,685,502				9,271,835
Contribution margin (deficit)		$	(321,995	)		$	52,653			$	4,768,510			$	3,806,119
Percent of total sales			50.6	%			45.4	%			49.4	%			54.6	%
General and administration expenses																		$	4,676,996			$	4,087,458				4,676,996				4,087,458
Loss from operations																										$	(948,879	)		$	(917,824	)

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- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 350
-SubTopic 20
-Section 50
-Paragraph 1
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147482573/350-20-50-1

Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 25
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147482810/280-10-50-25

Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
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-URI https://asc.fasb.org//1943274/2147482810/280-10-50-22

Reference 4: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147482810/280-10-50-30

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- References

No definition available.

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