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SEGMENT REPORTING (Details) - USD ($)
 3 Months Ended 9 Months Ended
Sep. 30, 2023
Sep. 30, 2022
Sep. 30, 2023
Sep. 30, 2022
Segment Reporting Information [Line Items]        
Sales, net $ 9,348,066 $ 7,602,878 $ 28,383,249 $ 22,546,057
Cost of sales 3,663,488 3,708,695 11,969,630 10,104,588
Gross profit 5,684,578 3,894,183 16,413,619 12,441,469
Selling expenses 4,351,879 3,774,495 12,685,502 9,271,835
General and administration expenses 1,615,467 1,345,723 4,676,996 4,087,458
Loss from operations (282,768) (1,226,035) (948,879) (917,824)
Direct Sales [Member]        
Segment Reporting Information [Line Items]        
Sales, net 4,774,942 3,442,482 14,364,588 10,229,985
Cost of sales 1,498,980 1,229,312 4,376,747 3,058,239
Gross profit 3,275,962 2,213,170 9,987,841 7,171,746
Selling expenses 3,531,564 3,018,532 10,309,836 7,119,093
Contribution margin (deficit) $ (255,602) $ (805,362) $ (321,995) $ 52,653
Percent of total sales 51.10% 45.30% 50.60% 45.40%
Distributor Sales [Member]        
Segment Reporting Information [Line Items]        
Sales, net $ 4,573,124 $ 4,160,396 $ 14,018,661 $ 12,316,072
Cost of sales 2,164,508 2,479,383 7,592,883 7,046,349
Gross profit 2,408,616 1,681,013 6,425,778 5,269,723
Selling expenses 586,765 500,653 1,657,268 1,463,604
Contribution margin (deficit) $ 1,821,851 $ 1,180,360 $ 4,768,510 $ 3,806,119
Percent of total sales 48.90% 54.70% 49.40% 54.60%
Unallocated [Member]        
Segment Reporting Information [Line Items]        
Sales, net
Cost of sales
Gross profit
Selling expenses 233,550 255,310 718,398 689,138
General and administration expenses $ 1,615,467 $ 1,345,723 $ 4,676,996 $ 4,087,458