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v3.24.1

SEGMENT REPORTING (Details) - USD ($) | 12 Months Ended
--- | ---
Dec. 31, 2023 | Dec. 31, 2022
Segment Reporting Information [Line Items] |  |
Sales, net | $ 39,136,114 | $ 33,934,081
Cost of sales | 16,578,986 | 15,119,985
Gross margin | 22,557,128 | 18,814,096
Selling expenses | 17,564,103 | 13,640,290
General and administrative expenses | 6,200,227 | 5,720,224
Loss from operations | (1,207,202) | (546,418)
Direct Sales [Member] |  |
Segment Reporting Information [Line Items] |  |
Sales, net | 20,518,872 | 15,732,142
Cost of sales | 6,159,109 | 4,710,457
Gross margin | 14,359,763 | 11,021,685
Selling expenses | 14,327,967 | 10,690,806
Contribution margin | $ 31,796 | $ 330,879
Percent of sales | 52.40% | 46.40%
Distributor Sales [Member] |  |
Segment Reporting Information [Line Items] |  |
Sales, net | $ 18,617,242 | $ 18,201,939
Cost of sales | 10,419,877 | 10,409,528
Gross margin | 8,197,365 | 7,792,411
Selling expenses | 2,145,576 | 2,020,713
Contribution margin | $ 6,051,789 | $ 5,771,698
Percent of sales | 47.60% | 53.60%
Unallocated [Member] |  |
Segment Reporting Information [Line Items] |  |
Sales, net |  |
Cost of sales |  |
Gross margin |  |
Selling expenses | 1,090,560 | 928,771
General and administrative expenses | $ 6,200,227 | $ 5,720,224

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