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SEGMENT REPORTING (Tables)

12 Months Ended

Dec. 31, 2023

Segment Reporting [Abstract]

Schedule of Segment reporting

The following table outlines the sales, cost of sales, gross margin, directly attributable selling expenses, and contribution margin of the segments for the years ended December 31, 2023 and 2022. Sales figures are net of related excise taxes.

Schedule of Segment reporting

		Twelve Months Ended December 31,
		Direct Sales								Distributor Sales								Unallocated								Total
		2023				2022				2023				2022				2023				2022				2023				2022
Sales, net		$	20,518,872			$	15,732,142			$	18,617,242			$	18,201,939			$	-			$	-			$	39,136,114			$	33,934,081
Cost of sales			6,159,109				4,710,457				10,419,877				10,409,528				-				-				16,578,986				15,119,985
Gross margin			14,359,763				11,021,685				8,197,365				7,792,411				-				-				22,557,128				18,814,096
Selling expenses			14,327,967				10,690,806				2,145,576				2,020,713				1,090,560				928,771				17,564,103				13,640,290
Contribution margin		$	31,796			$	330,879			$	6,051,789			$	5,771,698
Percent of sales			52.4	%			46.4	%			47.6	%			53.6	%
General and administrative expenses																			6,200,227				5,720,224				6,200,227				5,720,224
Loss from operations																										$	(1,207,202	)		$	(546,418	)

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- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References

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-Name Accounting Standards Codification
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No definition available.

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