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SEGMENT REPORTING (Details) - USD ($)
 12 Months Ended
Dec. 31, 2023
Dec. 31, 2022
Segment Reporting Information [Line Items]    
Sales, net $ 39,136,114 $ 33,934,081
Cost of sales 16,578,986 15,119,985
Gross margin 22,557,128 18,814,096
Selling expenses 17,564,103 13,640,290
General and administrative expenses 6,200,227 5,720,224
Loss from operations (1,207,202) (546,418)
Direct Sales [Member]    
Segment Reporting Information [Line Items]    
Sales, net 20,518,872 15,732,142
Cost of sales 6,159,109 4,710,457
Gross margin 14,359,763 11,021,685
Selling expenses 14,327,967 10,690,806
Contribution margin $ 31,796 $ 330,879
Percent of sales 52.40% 46.40%
Distributor Sales [Member]    
Segment Reporting Information [Line Items]    
Sales, net $ 18,617,242 $ 18,201,939
Cost of sales 10,419,877 10,409,528
Gross margin 8,197,365 7,792,411
Selling expenses 2,145,576 2,020,713
Contribution margin $ 6,051,789 $ 5,771,698
Percent of sales 47.60% 53.60%
Unallocated [Member]    
Segment Reporting Information [Line Items]    
Sales, net
Cost of sales
Gross margin
Selling expenses 1,090,560 928,771
General and administrative expenses $ 6,200,227 $ 5,720,224