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SEGMENT REPORTING (Tables)

6 Months Ended

Jun. 30, 2024

Segment Reporting [Abstract]

Schedule of Segment reporting

The following table outlines the sales, cost of sales, gross profit, directly attributable selling expenses, and contribution margin of the segments for the three and six month periods ended June 30, 2024 and 2023. Sales figures are net of related excise taxes.

Schedule of Segment reporting

		Three Months Ended June 30,
		Direct Sales								Distributor Sales								Unallocated								Total
		2024				2023				2024				2023				2024				2023				2024				2023
Sales, net		$	5,721,172			$	5,517,998			$	4,611,186			$	5,208,245			$	-			$	-			$	10,332,358			$	10,726,243
Cost of sales			1,608,422				1,587,834				2,252,246				2,887,831				-				-				3,860,668				4,475,665
Gross profit			4,112,750				3,930,164				2,358,940				2,320,414				-				-				6,471,690				6,250,578
Selling expenses			3,596,924				3,563,771				505,367				538,762				235,880				247,510				4,338,171				4,350,043
Contribution margin		$	515,826			$	366,393			$	1,853,573			$	1,781,652
Percent of total sales			55.4	%			51.4	%			44.6	%			48.6	%
General and administration expenses																			1,596,613				1,591,696				1,596,613				1,591,696
Income from operations																										$	536,906			$	308,839

		Six Months Ended June 30,
		Direct Sales								Distributor Sales								Unallocated								Total
		2024				2023				2024				2023				2024				2023				2024				2023
Sales, net		$	10,007,328			$	9,589,646			$	9,128,110			$	9,445,537			$	-			$	-			$	19,135,438			$	19,035,183
Cost of sales			2,903,567				2,877,767				4,487,459				5,428,375				-				-				7,391,026				8,306,142
Gross profit			7,103,761				6,711,879				4,640,651				4,017,162				-				-				11,744,412				10,729,041
Selling expenses			6,860,305				6,778,273				1,009,792				1,070,503				495,856				484,847				8,365,953				8,333,623
Contribution margin (deficit)		$	243,456			$	(66,394	)		$	3,630,859			$	2,946,659
Percent of total sales			52.3	%			50.4	%			47.7	%			49.6	%
General and administration expenses																			3,444,130				3,061,529				3,444,130				3,061,529
Loss from operations																										$	(65,671	)		$	(666,111	)

X

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 25
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-25

Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 22
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-22

Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-30

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X

- References

No definition available.

+ Details

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