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SEGMENT REPORTING (Details) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Jun. 30, 2024
Jun. 30, 2023
Segment Reporting Information [Line Items]        
Sales, net $ 10,332,358 $ 10,726,243 $ 19,135,438 $ 19,035,183
Cost of sales 3,860,668 4,475,665 7,391,026 8,306,142
Gross profit 6,471,690 6,250,578 11,744,412 10,729,041
Selling expenses 4,338,171 4,350,043 8,365,953 8,333,623
General and administration expenses 1,596,613 1,591,696 3,444,130 3,061,529
Loss from operations 536,906 308,839 (65,671) (666,111)
Direct Sales [Member]        
Segment Reporting Information [Line Items]        
Sales, net 5,721,172 5,517,998 10,007,328 9,589,646
Cost of sales 1,608,422 1,587,834 2,903,567 2,877,767
Gross profit 4,112,750 3,930,164 7,103,761 6,711,879
Selling expenses 3,596,924 3,563,771 6,860,305 6,778,273
Contribution margin (deficit) $ 515,826 $ 366,393 $ 243,456 $ (66,394)
Percent of total sales 55.40% 51.40% 52.30% 50.40%
Distributor Sales [Member]        
Segment Reporting Information [Line Items]        
Sales, net $ 4,611,186 $ 5,208,245 $ 9,128,110 $ 9,445,537
Cost of sales 2,252,246 2,887,831 4,487,459 5,428,375
Gross profit 2,358,940 2,320,414 4,640,651 4,017,162
Selling expenses 505,367 538,762 1,009,792 1,070,503
Contribution margin (deficit) $ 1,853,573 $ 1,781,652 $ 3,630,859 $ 2,946,659
Percent of total sales 44.60% 48.60% 47.70% 49.60%
Unallocated [Member]        
Segment Reporting Information [Line Items]        
Sales, net
Cost of sales
Gross profit
Selling expenses 235,880 247,510 495,856 484,847
General and administration expenses $ 1,596,613 $ 1,591,696 $ 3,444,130 $ 3,061,529