XML 31 R20.htm IDEA: XBRL DOCUMENT v3.24.3

SEGMENT REPORTING (Tables)

9 Months Ended

Sep. 30, 2024

Segment Reporting [Abstract]

Schedule of Segment reporting

The following table outlines the sales, cost of sales, gross profit, directly attributable selling expenses, and contribution margin of the segments for the three and nine month periods ended September 30, 2024 and 2023. Sales figures are net of related excise taxes.

Schedule of Segment reporting

		Three Months Ended September 30,
		Direct Sales								Distributor Sales								Unallocated								Total
		2024				2023				2024				2023				2024				2023				2024				2023
Sales, net		$	5,020,739			$	4,774,942			$	4,349,974			$	4,573,124			$	-			$	-			$	9,370,713			$	9,348,066
Cost of sales			1,427,377				1,498,980				2,135,222				2,164,508				-				-				3,562,599				3,663,488
Gross profit			3,593,362				3,275,962				2,214,752				2,408,616				-				-				5,808,114				5,684,578
Sales and marketing expenses			3,551,780				3,531,564				513,578				586,765				261,493				233,550				4,326,851				4,351,879
Contribution margin		$	41,582			$	(255,602	)		$	1,701,174			$	1,821,851
Percent of total sales			53.6	%			51.1	%			46.4	%			48.9	%
General and administration expenses																			1,617,769				1,615,467				1,617,769				1,615,467
Loss from operations																										$	(136,506	)		$	(282,768	)

		Nine Months Ended September 30,
		Direct Sales								Distributor Sales								Unallocated								Total
		2024				2023				2024				2023				2024				2023				2024				2023
Sales, net		$	15,028,067			$	14,364,588			$	13,478,084			$	14,018,661			$	-			$	-			$	28,506,151			$	28,383,249
Cost of sales			4,330,945				4,376,747				6,622,680				7,592,883				-				-				10,953,625				11,969,630
Gross profit			10,697,122				9,987,841				6,855,404				6,425,778				-				-				17,552,526				16,413,619
Sales and marketing expenses			10,412,084				10,309,836				1,523,369				1,657,268				757,351				718,398				12,692,804				12,685,502
Contribution margin (deficit)		$	285,038			$	(321,995	)		$	5,332,035			$	4,768,510
Percent of total sales			52.7	%			50.6	%			47.3	%			49.4	%
General and administration expenses																			5,061,899				4,676,996				5,061,899				4,676,996
Loss from operations																										$	(202,177	)		$	(948,879	)

X

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 25
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-25

Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 22
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-22

Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-30

+ Details

Name:	us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock
Namespace Prefix:	us-gaap_
Data Type:	dtr-types:textBlockItemType
Balance Type:	na
Period Type:	duration

X

- References

No definition available.

+ Details

Name:	us-gaap_SegmentReportingAbstract
Namespace Prefix:	us-gaap_
Data Type:	xbrli:stringItemType
Balance Type:	na
Period Type:	duration