XML 40 R29.htm IDEA: XBRL DOCUMENT v3.24.3
SEGMENT REPORTING (Details) - USD ($)
 3 Months Ended 9 Months Ended
Sep. 30, 2024
Sep. 30, 2023
Sep. 30, 2024
Sep. 30, 2023
Segment Reporting Information [Line Items]        
Sales, net $ 9,370,713 $ 9,348,066 $ 28,506,151 $ 28,383,249
Cost of sales 3,562,599 3,663,488 10,953,625 11,969,630
Gross profit 5,808,114 5,684,578 17,552,526 16,413,619
Sales and marketing expenses 4,326,851 4,351,879 12,692,804 12,685,502
General and administration expenses 1,617,769 1,615,467 5,061,899 4,676,996
Loss from operations (136,506) (282,768) (202,177) (948,879)
Direct Sales [Member]        
Segment Reporting Information [Line Items]        
Sales, net 5,020,739 4,774,942 15,028,067 14,364,588
Cost of sales 1,427,377 1,498,980 4,330,945 4,376,747
Gross profit 3,593,362 3,275,962 10,697,122 9,987,841
Sales and marketing expenses 3,551,780 3,531,564 10,412,084 10,309,836
Contribution margin (deficit) $ 41,582 $ (255,602) $ 285,038 $ (321,995)
Percent of total sales 53.60% 51.10% 52.70% 50.60%
Distributor Sales [Member]        
Segment Reporting Information [Line Items]        
Sales, net $ 4,349,974 $ 4,573,124 $ 13,478,084 $ 14,018,661
Cost of sales 2,135,222 2,164,508 6,622,680 7,592,883
Gross profit 2,214,752 2,408,616 6,855,404 6,425,778
Sales and marketing expenses 513,578 586,765 1,523,369 1,657,268
Contribution margin (deficit) $ 1,701,174 $ 1,821,851 $ 5,332,035 $ 4,768,510
Percent of total sales 46.40% 48.90% 47.30% 49.40%
Unallocated [Member]        
Segment Reporting Information [Line Items]        
Sales, net
Cost of sales
Gross profit
Sales and marketing expenses 261,493 233,550 757,351 718,398
General and administration expenses $ 1,617,769 $ 1,615,467 $ 5,061,899 $ 4,676,996