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Trade and Other Receivables

6 Months Ended

Jun. 30, 2024

Trade and Other Receivables [Abstract]

TRADE AND OTHER RECEIVABLES

	(Unaudited)			(Audited)
	June 30, 2024			December 31, 2023
	USD			USD

Trade receivables		7,351,893			5,629,350
Other receivables		1,152,058			777,972
Advances paid for content and service providers		2,138,506			384,601
Prepayments		440,583			229,508
Other financial assets		203,800			536
Allowance for estimated credit losses		(929,152	)		(732,199	)
		10,357,688			6,289,768

Trade receivables are non-interest bearing and are generally on terms of 30 to 120 days.

An analysis of expected credit losses is performed at each reporting date using a provision matrix to measure expected credit losses. The provision rates are based on days past due for groupings of various customer segments with similar loss patterns (i.e., by geographical region, product type, customer type and rating, and coverage by letters of credit or other forms of credit insurance). The calculation reflects the probability-weighted outcome and reasonable and supportable information that is available at the reporting date about past events, current conditions and forecasts of future economic conditions.

At June 30, 2024 and December 31, 2023, the ageing analysis of unimpaired trade receivables is as follows:

			Neither past due nor		Past due but not impaired
	Total		impaired		30-60 days		60-90 days		90-120 days		>120 days
	USD		USD		USD		USD		USD		USD
June 30, 2024 (Unaudited)		6,422,741		4,035,753		1,856,445		530,543		-		-
December 31, 2023 (Audited)		4,897,151		3,932,860		403,496		370,898		148,750		41,147