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Intangible assets (Tables)
12 Months Ended
Jun. 30, 2024
Disclosure of detailed information about intangible assets [abstract]  
Schedule of Intangible assets

 

  

2024

($)

  

2023

($)

 
Trademark - at cost   52,243    50,843 
Less: Accumulated amortization   (29,653)   (24,429)
Trademark - at cost, net   22,590    26,414 
Platform development - at cost   1,988,033    1,136,149 
Less: Accumulated depreciation   (713,360)   (351,202)
Platform development - at cost, net   1,274,673    784,947 
           
Total intangible assets   1,297,263    811,361 
Schedule of Reconciliations of the Movement of Intangible Assets

Reconciliations of the movement of intangible assets are set out below:

 

  

2024

($)

  

2023

($)

 
Trademark          
Balance at beginning of the period   26,414    26,414 
Additions   1,400    - 
Amortization expense   (5,224)   - 
Balance at end of the period   22,590    26,414 
           
Platform development costs          
Balance at beginning of the period   784,947    1,034,302 
Additions from internal development   177,456    352,182 
Additions acquired *   674,220    - 
Research & Development tax incentive   -    (383,937)
Amortization expense   (361,950)   (217,600)
Balance at end of the period   1,274,673    784,947 

 

*Included in additions is acquired intangible assets of:

 

In September 2023, we completed the acquisition of the assets of Steppen Pty Ltd, a fitness technology company based in Australia (“Steppen”). As consideration for the asset acquisition, we issued Steppen an unsecured and non-redeemable convertible promissory note (on the same terms as the recently completed Private Placement), with a principal amount of US$ 64,977 (AUD$100,000).
   
In October 2023, we completed the acquisition of the assets of Mixed Martials Arts LLC, an independent MMA media company, based in the US. As consideration for the asset acquisition, we issued Mixed Martials Arts LLC an unsecured and non-redeemable convertible promissory note (on the same terms as the recently completed Private Placement), with a principal amount of US$250,000 (AUD$384,750) and paid US$25,000 in cash.

 

In May 2024, we completed the acquisition of the assets of Hype Kit, Inc, a Delaware corporation (“Hype”), an all in-one digital marketing platform, designed to help small businesses grow in today’s age of social media. Hype’s software platform strengthens the Company’s vision to convert 640 million MMA fans to participants by providing invaluable tools to our gym owner, coach, and athlete partners to not only grow their revenues, but also operate more efficiently, save costs and enhance the offerings to their members and community. This acquisition is expected to accelerate Alta’s technology roadmap, bringing forward new subscription revenue opportunities for us, whilst creating cost synergies by materially reducing product development overhead and bringing valuable technology expertise, skills and talent into the business. The acquisition was completed, and the asset purchased for consideration of USD$100,000 (AUD$153,000)
   
Management determined both the acquired intangible assets did not pass the concentration test under IFRS 3 Business Combinations. Thereby were accounted for as acquisition of intangible assets.