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5. Segment and Geographic Information (Tables)

6 Months Ended

Jun. 30, 2012

Segment And Geographic Information Tables

Company's net sales by geographic region

The Company’s operations are classified as one reportable segment. The Company’s net sales by geographic region follow:

		Three Months Ended June 30, 2012				% of Total				Three Months Ended June 30, 2011				% of Total				Six Months Ended June 30, 2012				% of Total				Six Months Ended June 30, 2011				% of Total
North America		$	3,413,951				89	%		$	2,849,980				90	%		$	7,097,682				91	%		$	5,353,330				90	%
UK			137,488				4	%			188,751				6	%			266,809				3	%			361,178				6	%
All Other			279,783				7	%			127,159				4	%			444,231				6	%			259,644				4	%
Total		$	3,831,222				100	%		$	3,165,890				100	%		$	7,808,722				100	%		$	5,974,152				100	%

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- Definition

Tabular disclosure of information concerning material long-lived assets (excluding financial instruments, customer relationships with financial institutions, mortgage and other servicing rights, deferred policy acquisition costs, and deferred taxes assets) located in identified geographic areas and/or the amount of revenue from external customers attributed to that country from which revenue is material. An entity may also provide subtotals of geographic information about groups of countries.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 280

-SubTopic 10

-Section 50

-Paragraph 41

-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9038-108599



Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.1)

-URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688



Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 03

-Paragraph 1

-Article 5



Reference 4: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 131

-Paragraph 38

-Subparagraph b(1)

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

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- Details

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