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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Detail Textuals) (USD $)
 3 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Dec. 31, 2012
Dec. 31, 2011
Accounting Policies [Abstract]        
Maximum percentage of advances on purchase order 100.00%      
Uncollectible retained interest in purchased accounts receivable $ 80,449 $ 17,500 $ 80,449 $ 17,500
Accounts receivable purchased over 90 days old 307,300      
Total advertising costs $ 66,000 $ 68,000