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PROPERTY AND EQUIPMENT - Schedule of Property and Equipment (Details) - USD ($)
Sep. 30, 2024
Dec. 31, 2023
Property and Equipment [Line Items]    
Property and equipment, gross $ 35,834,687 $ 30,945,301
Less: accumulated depreciation and amortization (26,339,495) (21,636,442)
Property and equipment, net 9,495,192 9,308,859
Furniture, fixtures and vehicle    
Property and Equipment [Line Items]    
Property and equipment, gross $ 400,131 395,867
Website and internal use software    
Property and Equipment [Line Items]    
Estimated Useful Lives 3 years  
Property and equipment, gross $ 29,700,480 25,786,319
Computers and software    
Property and Equipment [Line Items]    
Property and equipment, gross $ 5,734,076 $ 4,763,115
Minimum    
Property and Equipment [Line Items]    
Estimated Useful Lives 2 years  
Minimum | Furniture, fixtures and vehicle    
Property and Equipment [Line Items]    
Estimated Useful Lives 2 years  
Minimum | Computers and software    
Property and Equipment [Line Items]    
Estimated Useful Lives 3 years  
Maximum    
Property and Equipment [Line Items]    
Estimated Useful Lives 7 years  
Maximum | Furniture, fixtures and vehicle    
Property and Equipment [Line Items]    
Estimated Useful Lives 5 years  
Maximum | Computers and software    
Property and Equipment [Line Items]    
Estimated Useful Lives 7 years