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2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2012
Jun. 30, 2011
Jun. 30, 2012
Jun. 30, 2011
Dec. 31, 2011
Summary Of Significant Accounting Policies Details Narrative          
Net loss $ (48,252) $ (129,943) $ (140,727) $ (518,862)  
Stockholders deficiency (90,000)   (90,000)   (271,182)
Working capital deficiency (227,990)   (227,990)    
Percent Interest accumulating on Convertible Notes 10.00%   10.00%    
Common stock equivalent shares   510,000   510,000  
Preferred Common shares conversion   510,000   510,000  
Options excercisable to common shares   60,000   60,000  
Options Outstanding under 'Plan' 80,000   80,000    
Common shares issued under 'Plan' 1,122,750   1,122,750    
Advertising and promotional expenses $ 11,359 $ 82 $ 11,359 $ 402