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5. NOTES AND LOANS PAYABLE (Details Narrative) (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2012
Jun. 30, 2012
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]    
Amortization of the debt discount $ 9,290 $ 7,316
Interest Expense - related party $ 1,540 $ 2,753