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2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)
 3 Months Ended 9 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Summary Of Significant Accounting Policies Details Narrative        
Net loss $ 220,380 $ 124,055 $ 361,106 $ 642,918
Working capital deficiency 57,751   57,751  
Common stock equivalent shares 510,000   510,000  
Preferred Common shares conversion 510,000   510,000  
Options excercisable to common shares 60,000   60,000  
Warrants excercisable to common shares 975,000   975,000  
Options Outstanding under 'Plan' 60,000   60,000  
Common shares issued under 'Plan' 1,168,750   1,168,750  
Advertising and promotional expenses $ 2,600 $ 52 $ 13,959 $ 455