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4. INTANGIBLE ASSETS (Details) (USD $)
Sep. 30, 2012
Dec. 31, 2011
Intangible Assets Details    
Intellectual property and trademarks $ 111,100 $ 111,100
Less: Accumulated Amortization 38,884 30,551
Intellectual property and trademarks, Net $ 72,216 $ 80,549