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CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS (Unaudited) (USD $) | 12 Months Ended
--- | ---
Dec. 31, 2012 | Dec. 31, 2011
Income Statement [Abstract] |  |
Net Revenue | $ 564,142 | $ 208,399
Cost of Sales | 342,130 | 137,159
Gross Profit | 222,012 | 71,240
Costs and Expenses: |  |
Professional Fees | 207,926 | 202,810
Other General and Administrative Expenses | 1,439,357 | 656,866
Impairment of Intangibles | 69,439 | 0
Debt Extinguishment | (43,900) | 0
Total Costs and Expenses | 1,672,822 | 859,676
Loss From Operations | (1,450,810) | (788,436)
Other Income (Expenses): |  |
Amortization of Debt Discount | (173,398) | (1,602)
Interest expense | (27,588) | (18,519)
Finance charges related to convertible debt | (26,611) | (14,999)
Finance charges - related party | (72,000) | 0
Other | 0 | (2,954)
Total Other Income (Expense) | (299,597) | (38,074)
Net loss | (1,750,407) | (826,510)
Loss attributable to common stockholders: |  |
Loss Attributable to non-controlling interest | 0 | 1,630
Net loss attributable to common stockholders | $ (1,750,407) | $ (824,880)
Basic and diluted loss per common share | $ (0.02) | $ (0.01)
Basic and diluted weighted average number of common shares outstanding | 70,270,868 | 62,014,096

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- Definition Number of [basic] shares or units, after adjustment for contingently issuable shares or units and other shares or units not deemed outstanding, determined by relating the portion of time within a reporting period that common shares or units have been outstanding to the total time in that period. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 128 -Paragraph 40 -Subparagraph a -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 260 -SubTopic 10 -Section 45 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=7655603&loc=d3e1448-109256 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 260 -SubTopic 10 -Section 50 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 128 -Paragraph 8 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Emerging Issues Task Force (EITF) -Number 07-4 -Paragraph 4 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 128 -Paragraph 171 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Glossary Weighted-Average Number of Common Shares Outstanding -URI http://asc.fasb.org/extlink&oid=6528421 + Details
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