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2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $) | 12 Months Ended
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Dec. 31, 2012 | Dec. 31, 2011
Net loss | $ 1,750,407 | $ 824,880
Options Outstanding under 'Plan' | 60,000 |
Common shares issued under 'Plan' | 1,336,250 |
Impairment loss on intellectual property and trademarks | 69,439 | 0
Advertising and promotional expenses | $ 0 | $ 2,200
Series A Preferred Stock Par Value |  |
Anti-dilutive securities excluded from earnings | 510,000 | 510,000
Convertible debentures |  |
Anti-dilutive securities excluded from earnings |  | 1,500,000
Warrants exercisable |  |
Anti-dilutive securities excluded from earnings | 8,475,000 | 375,000
Options Exercisable |  |
Anti-dilutive securities excluded from earnings | 60,000 | 60,000

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