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2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)
 12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Net loss $ 1,750,407 $ 824,880
Options Outstanding under 'Plan' 60,000  
Common shares issued under 'Plan' 1,336,250  
Impairment loss on intellectual property and trademarks 69,439 0
Advertising and promotional expenses $ 0 $ 2,200
Series A Preferred Stock Par Value
    
Anti-dilutive securities excluded from earnings 510,000 510,000
Convertible debentures
    
Anti-dilutive securities excluded from earnings   1,500,000
Warrants exercisable
    
Anti-dilutive securities excluded from earnings 8,475,000 375,000
Options Exercisable
    
Anti-dilutive securities excluded from earnings 60,000 60,000