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CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS (Unaudited) (USD $)
 12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Income Statement [Abstract]    
Net Revenue $ 564,142 $ 208,399
Cost of Sales 342,130 137,159
Gross Profit 222,012 71,240
Costs and Expenses:    
Professional Fees 207,926 202,810
Other General and Administrative Expenses 1,439,357 656,866
Impairment of Intangibles 69,439 0
Debt Extinguishment (43,900) 0
Total Costs and Expenses 1,672,822 859,676
Loss From Operations (1,450,810) (788,436)
Other Income (Expenses):    
Amortization of Debt Discount (173,398) (1,602)
Interest expense (27,588) (18,519)
Finance charges related to convertible debt (26,611) (14,999)
Finance charges - related party (72,000) 0
Other 0 (2,954)
Total Other Income (Expense) (299,597) (38,074)
Net loss (1,750,407) (826,510)
Loss attributable to common stockholders:    
Loss Attributable to non-controlling interest 0 1,630
Net loss attributable to common stockholders $ (1,750,407) $ (824,880)
Basic and diluted loss per common share $ (0.02) $ (0.01)
Basic and diluted weighted average number of common shares outstanding 70,270,868 62,014,096