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2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)
 3 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Summary Of Significant Accounting Policies Details Narrative    
Net loss $ 192,693 $ 92,475
Working capital deficiency 78,145  
Stockholders' deficit 17,750  
Net proceeds from sale of common stock 19,999 35,000
Common stock equivalent shares 510,000 510,000
Preferred Common shares conversion 510,000 510,000
Options excercisable to common shares 330,000 80,000
Warrants excercisable to common shares 8,475,000 975,000
Warrants excercisable to convertible debt 3,500,000  
Options Outstanding under 'Plan' 80,000  
Common shares issued under 'Plan' 1,336,250  
Advertising and promotional expenses $ 0 $ 0