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7. SHAREHOLDERS' EQUITY (DEFICIENCY) (Details 1) (USD $)
Mar. 31, 2013
Dec. 31, 2012
Schedule of Trading Securities and Other Trading Assets [Line Items]    
Outstanding option, Number 330,000 60,000
0.05 Range [Member]
   
Schedule of Trading Securities and Other Trading Assets [Line Items]    
Outstanding option, Number 20,000  
Average Weighted Remaining Contractual Life in Years, option 8 years  
Exercisable Options, Number 20,000  
Weighted Average Exercise Price, Exercisable Options 0.05  
0.15 Range [Member]
   
Schedule of Trading Securities and Other Trading Assets [Line Items]    
Outstanding option, Number 270,000  
Average Weighted Remaining Contractual Life in Years, option 5 years 1 month 13 days  
Exercisable Options, Number 270,000  
Weighted Average Exercise Price, Exercisable Options 0.15  
2.10 Range[Member]
   
Schedule of Trading Securities and Other Trading Assets [Line Items]    
Outstanding option, Number 40,000  
Average Weighted Remaining Contractual Life in Years, option 6 years 9 months  
Exercisable Options, Number 40,000  
Weighted Average Exercise Price, Exercisable Options 2.10