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2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)
 3 Months Ended 6 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
Jun. 30, 2012
Summary Of Significant Accounting Policies Details Narrative        
Net loss $ 7,985,934 $ 48,252 $ 8,178,627 $ 140,727
Net proceeds from sale of common stock     666,100 130,000
Advertising and promotional expenses     $ 1,000 $ 0