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2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)
 9 Months Ended
Sep. 30, 2013
Sep. 30, 2012
Summary Of Significant Accounting Policies Details Narrative    
Advertising and promotional expenses $ 1,000 $ 14,000
Amortization of deferred financing cost $ 148,000  
Potentially dilutive securities, convertible debentures 17,496,552 0
Potentially dilutive securities, outstanding warrants 19,325,800 975,000
Potentially dilutive securities, outstanding options 80,000 60,000
Potentially dilutive securities, convertible Series A preferred stock 510,000 510,000