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7. FAIR VALUE (Tables)
12 Months Ended
Dec. 31, 2013
Fair Value Tables  
Fair Value Measurements and Disclosures

In accordance with FASB ASC 820, “Fair Value Measurements and Disclosures”, the following table represents the Company’s fair value hierarchy for its financial assets and liabilities measured at fair value on a recurring basis as of December 31, 2013 and December 31, 2012:

 

December 31, 2013:   Level 3     Total  
             
Derivative Instruments   $ 7,665,502     $ 7,665,502  
                 
December 31, 2012:   Level 3     Total  
                 
Derivative Instruments   $ -     $ -  
Financial instruments

The following table summarizes the changes in fair value of the Company’s Level 3 financial instruments for the period ended December 31, 2013.

 

    December 31, 2013  
Beginning Balance   $ -  
Initial recognition - Derivative liability of embedded conversion feature of the Convertible Notes      7,316,092  
         
Change in fair value     349,410  
         
Ending Balance   $ 7,665,502