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7. FAIR VALUE | 12 Months Ended
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Dec. 31, 2014
Notes to Financial Statements |
NOTE 7. FAIR VALUE | In accordance with FASB ASC 820, “Fair Value Measurements and Disclosures”, the following table represents the Company’s fair value hierarchy for its financial assets and liabilities measured at fair value on a recurring basis as of December 31, 2014 and December 31, 2013:
December 31, 2014: |  | Level 3 |  | Total
Derivative Instruments | $ | 1,728,883 | $ | 1,728,883
December 31, 2013: |  | Level 3 |  | Total
Derivative Instruments | $ | 7,665,502 | $ | 7,665,502
Level 3 financial instruments consist of certain embedded conversion features. The fair value of these embedded conversion features that have exercise reset features are estimated using a Monte Carlo valuation model. The Company adopted the disclosure requirements of ASU 2011-04, “Fair Value Measurements.”(See note 6) The unobservable input used by the Company was the estimation of the likelihood of a reset occurring on the embedded conversion feature of the Convertible Notes. These estimates of the likelihood of completing an equity raise that would meet the criteria to trigger the reset provisions are based on numerous factors, including the remaining term of the financial instruments and the Company’s overall financial condition. The following table summarizes the changes in fair value of the Company’s Level 3 financial instruments for the period ended December 31, 2014 and 2013.
|  | December 31, 2014 |  |  | December 31, 2013
Beginning Balance | $ | 7,665,502 |  | $ | 7,316,092
Change in fair value | (5,936,619) |  | 349,410
Ending Balance | $ | 1,728,883 |  | $ | 7,665,502
Changes in the unobservable input values would likely cause material changes in the fair value of the Company’s Level 3 financial instruments. The significant unobservable input used in the fair value measurement is the estimation of the likelihood of the occurrence of a change to the conversion price based on the contractual terms of the financial instruments. A significant increase (decrease) in this likelihood would result in a higher (lower) fair value measurement.

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