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2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($) | 12 Months Ended
--- | ---
Dec. 31, 2015 | Dec. 31, 2014
Summary Of Significant Accounting Policies Details Narrative |  |
Amortization of deferred financing cost | $ 200,000 | $ 342,000
Advertising and promotional expenses | $ 52,000 | $ 11,000
Potentially dilutive securities, convertible debentures |  | 17,496,552
Potentially dilutive securities, outstanding warrants | 35,676,413 | 28,051,408
Warrants issued in conjunction with the above convertible notes |  | 7,611,000
Potentially dilutive securities, outstanding options | 100,000 | 60,000
Potentially dilutive securities, convertible Series A preferred stock | 510,000 | 510,000
FDIC Expense | $ 250,000 | $ 250,000

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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 720 -SubTopic 35 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848 + Details
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