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2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($)
 12 Months Ended
Dec. 31, 2016
Dec. 31, 2015
Bad debt expense $ 285,030 $ 39,081
Allowance for doubtful accounts 300,000 45,000
Amortization of deferred financing cost $ 0 $ 200,000
Potentially dilutive securities, outstanding warrants 36,701,413 35,676,413
Potentially dilutive securities, outstanding options 200,000 100,000
Potentially dilutive securities, convertible Series A preferred stock 510,000 510,000
FDIC insured amount $ 250,000  
Advertising and promotional expenses 130,000 $ 52,000
Research and development expenses 184,259 100,321
Shipping and handling costs $ 143,000 $ 61,000
2016 Equity Compensation Plan [Member]    
Shares issued under plan 100,000