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2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($)	12 Months Ended
	Dec. 31, 2018	Dec. 31, 2017
Bad debt expense	$ 96,929	$ 263,882
Allowance for doubtful accounts	$ 300,000	$ 500,000
Potentially dilutive securities, outstanding warrants	26,550,611	35,501,411
Potentially dilutive securities, outstanding options	320,000	200,000
Potentially dilutive securities, convertible Series A preferred stock	510,000	510,000
FDIC insured amount	$ 250,000
Advertising and promotional expenses	204,000	$ 66,000
Research and development expenses	916,003	454,089
Shipping and handling costs	$ 206,000	$ 119,000

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The aggregate costs incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or the entity's use, during the reporting period charged to research and development projects, including the costs of developing computer software up to the point in time of achieving technological feasibility, and costs allocated in accounting for a business combination to in-process projects deemed to have no alternative future use.

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