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SEGMENT INFORMATION
12 Months Ended
Dec. 31, 2011
Notes To Financial Statements [Abstract]  
Segment Information
NOTE 16: SEGMENT INFORMATION

The Company conducts its business as a single operating segment, consolidating all of its business units into a single reportable entity, as a seller of proprietary nutritional supplements, topical and skin care products, and weight-management products through its network marketing distribution channels operating in seventeen countries. Each of the Company’s business units sells similar packs and products and possesses similar economic characteristics, such as selling prices and gross margins. In each country, the Company markets its products and pays commissions and incentives in similar market environments. The Company’s management reviews its financial information by country and focuses its internal reporting and analysis of revenues by packs and product sales. The Company sells its products through its independent associates and distributes its products through similar distribution channels in each country. No single independent associate has ever accounted for more than 10% of the Company’s consolidated net sales.

The Company operates facilities in ten countries and sells product in twenty-one countries around the world. These facilities are located in the United States, Canada, Switzerland, Australia, the United Kingdom, Japan, the Republic of Korea (South Korea), Taiwan, South Africa and Mexico. Each facility services different geographic areas. The Switzerland office was created to manage certain day-to-day business needs of non-North American markets.

By country of operation, consolidated net sales shipped to customers in these locations, along with pack and product information for the years ended December 31, are as follows (in millions, except percentages):

 
2011
 
2010
 
2009
 
United States
$
84.0
 
41.8
%
 
$
100.8
 
44.1
%
 
$
140.7
 
48.6
%
Japan
 
30.4
 
15.1
%
   
34.2
 
15.0
%
   
42.0
 
14.5
%
Republic of Korea
 
23.4
 
11.8
%
   
22.0
 
9.6
%
   
26.4
 
9.1
%
Australia
 
17.3
 
8.6
%
   
20.0
 
8.8
%
   
22.9
 
7.9
%
Canada
 
16.0
 
8.0
%
   
18.5
 
8.1
%
   
23.0
 
7.9
%
South Africa
 
8.8
 
4.4
%
   
12.0
 
5.3
%
   
13.2
 
4.6
%
Taiwan
 
4.3
 
2.1
%
   
6.4
 
2.8
%
   
6.6
 
2.3
%
Singapore
 
3.6
 
1.8
%
   
2.1
 
0.9
%
   
1.5
 
0.5
%
New Zealand
 
2.4
 
1.2
%
   
3.1
 
1.4
%
   
4.3
 
1.5
%
Mexico(1)
 
2.0
 
1.0
%
   
 
     
 
 
Germany
 
1.9
 
0.9
%
   
2.3
 
1.0
%
   
3.2
 
1.1
%
United Kingdom(2)
 
1.8
 
0.9
%
   
2.4
 
1.1
%
   
3.3
 
1.0
%
Norway
 
1.8
 
0.9
%
   
1.6
 
0.7
%
   
0.3
 
0.1
%
The Netherlands
 
1.2
 
0.6
%
   
0.6
 
0.3
%
   
0.2
 
0.1
%
Austria
 
0.8
 
0.4
%
   
1.1
 
0.5
%
   
0.3
 
0.1
%
Sweden
 
0.5
 
0.2
%
   
0.5
 
0.2
%
   
0.2
 
0.1
%
Denmark
 
0.3
 
0.2
%
   
0.5
 
0.2
%
   
1.6
 
0.6
%
Finland(3)
 
0.2
 
0.1
%
   
 
     
 
 
Total
$
    200.7
 
  100
%
 
$
    228.1
 
  100
%
 
$
    289.7
 
  100
%
__________________________________
(1)  
The Company began operations in Mexico in January 2011.
(2)  
Includes sales for the Czech Republic, Estonia, and the Republic of Ireland , which began operations in June 2011. Their combined consolidated sales for the year ended December 31, 2011 were approximately $0.1 million and are included in net sales for United Kingdom.
(3)  
The Company began operations in Finland in June 2011.

 

 
2011
 
2010
 
2009
Consolidated product sales
$
171.5
 
$
187.2
 
$
213.9
Consolidated pack sales
 
21.3
   
31.3
   
62.1
Consolidated other, including freight
 
7.9
   
9.6
   
13.7
Total
$
200.7
 
$
228.1
 
$
289.7


Long-lived assets by country, which include property and equipment and construction in progress for the Company and its subsidiaries, as of December 31, reside in the following countries, as follows (in millions):

Country
2011
 
2010
Australia
$
0.3
 
$
0.3
Canada
 
0.1
   
0.1
Japan
 
0.2
   
0.2
Mexico
 
0.5
   
0.3
Republic of Korea
 
0.6
   
0.8
South Africa
 
0.1
   
0.1
Switzerland
 
0.2
   
0.4
Taiwan
 
   
0.1
United Kingdom
 
   
0.1
United States
 
7.6
   
16.6
Total
$
9.6
 
$
19.0


Inventory balances by country, which consist of raw materials, and finished goods, including promotional materials, and offset by obsolete inventories, for the Company and its subsidiaries, reside in the following countries as of December 31, as follows (in millions):

Country
2011
 
2010
Australia
$
1.5
 
$
1.5
Canada
 
1.3
   
1.5
Japan
 
1.2
   
1.6
Mexico
 
0.3
   
0.8
Republic of Korea
 
0.8
   
0.8
South Africa
 
0.7
   
1.3
Switzerland
 
0.2
   
0.3
Taiwan
 
0.3
   
0.4
United Kingdom
 
0.9
   
1.1
United States
 
10.6
   
14.8
Total
$
17.8
 
$
24.1